The Talent Marketing Consultant is an integral member of our Talent Marketing team. In this role, you will be responsible for executing our Talent Marketing strategies, across the entire talent lifecycle – for candidates to alumni. With an emphasis on the candidate experience, you will play a critical role, deploying tactics that engage, attract and retain talent. This role ensures the consistent promotion of the Employee Value Proposition (EVP), translating it into innovative content and creative marketing solutions that drive candidate conversion and foster employee loyalty.

This role is located at our Corporate Headquarters in Arden Hills, MN (Tuesday-Thursday in office each week)

Key Responsibilities:

The Talent Marketing Consultant will be responsible for a diverse range of marketing and communications duties, spanning the entire talent journey. Key responsibilities include:

I. Candidate Marketing

• Career Site Management: Build, manage, and optimize the Land O’Lakes Career Site to provide a best-in-class candidate experience.

• Strategic Content Creation: Provide strategic recommendations and propose innovative, data-driven campaigns, focusing on the creation of compelling content (including written copy, visuals, and video concepts) to drive candidate engagement and conversion.

• Creative Asset Delivery: Manage the coordination, development, and delivery of all digital and creative assets for talent marketing – across multiple channels, including social - working closely with internal design/agency partners to ensure brand consistency and quality.

• Campaign Execution: Lead the creation and execution of targeted marketing campaigns – across a variety of channels, including social - designed to attract specific, high-priority candidate pools.

II. Talent Lifecycle Marketing & Communication

• Strategic Communications: Extend the Candidate Marketing tone and messaging into high-impact communications across key "moments-that-matter" throughout an employee’s journey (e.g., onboarding, internal movement).

• Cross-Functional Execution: Ensure the successful execution of projects and initiatives by utilizing strong influencing and communication skills to get work done through colleagues outside of the immediate team, including actively engaging with vendors.

• Marketing Support & Copywriting: Support the Talent Marketing Manager in the execution of talent-related marketing efforts, including the review and creation of high-quality copy materials and internal announcements connected to various HR initiatives.

• Internal HR Communications: Help manage and elevate internal HR communications, promoting engagement and alignment within the HR organization through clear, consistent messaging.

Required Experience/Knowledge/Skills:

• Bachelor’s degree in Marketing, Communications, HR, or a related field.

• Experience: Minimum of 3–4 years of related experience in digital marketing, employee experience, or talent-facing roles.

• Strong understanding and aptitude to learn about new digital technologies

• Innovative and bold mindset

• Ability to juggle competing priorities

• Comfort operating with ambiguity

• Positive partnership to solve problems

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$81,200-$121,800. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.

Land O’Lakes and our global entities support diversity in employment practices.

Neither Land O’Lakes, nor its affiliates or search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.

If you need to submit a reasonable accommodation request to complete the employment application process, please call the HR Solution Center at 844-LOL-HR4U (844-565-4748) M-F 8:00am-4:30pm CT.