Join our mission to reimagine the future of education

At Nexford, we’re building a new kind of university: one that’s affordable, flexible, relevant, and 100% online. One that prepares learners for the careers of tomorrow — without the burden of student debt.

We are seeking a Performance Marketing Manager who is data-driven, results-focused, and passionate about optimizing digital campaigns that deliver tangible growth. If you thrive at the intersection of analytics, creativity, and strategy — and you’re eager to make an impact in a global, mission-led organization — this role is for you.

About the Role

As our Performance Marketing Manager, you’ll lead the planning, execution, and optimization of paid media campaigns to generate high-quality leads at an optimal CPL. You’ll own strategy and performance across Meta, LinkedIn, Google, YouTube, and emerging channels like TikTok, Reddit, Quora, and Taboola.

Working closely with our Head of Performance Marketing and agency partners, you’ll manage full-funnel performance — from awareness to enrollment — using data insights to drive continuous improvement.

Preferred locations:

• Must be able to work GMT time zone, Europe-based is preferred (remote-first)
  

What You’ll Do

Strategy & Execution

• Lead the end-to-end management of paid campaigns across Meta, LinkedIn, Google, and YouTube
• Oversee AI-driven campaign types such as Meta ASC and Google PMax
• Plan and execute structured testing roadmaps for creatives, audiences, and bidding strategies
• Ensure UTM consistency, accurate tracking, and integration across GA4, ad platforms, and HubSpot

Performance Tracking & Optimization

• Monitor CPL, CPA (App Start), CPA (Submit), and CPE (Enrollments) across regions and funnel stages
• Analyze lead quality within HubSpot (status, lifecycle stage, program of interest)
• Produce accurate and actionable weekly, monthly, and quarterly performance reports
• Identify underperforming campaigns, diagnose issues, and implement corrective measures

Creative & Experimentation

• Develop creative briefs for video, copy, static, and platform-specific formats
• Partner with design and content teams to produce compelling, high-converting assets
• Analyze creative performance by asset, message, format, and placement
• Lead new channel experiments, measuring performance and making scale/stop recommendations

Who You Are

• You’re a results-oriented marketer who thrives on hitting — and beating — performance targets. You’re equally comfortable digging into spreadsheets as you are brainstorming creative concepts. You embrace technology, test fearlessly, and adapt quickly.

Requirements

• 3–5 years of hands-on experience in performance marketing (B2C preferred)
• Proven track record managing Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads
• Strong knowledge of AI-driven campaign types (ASC, PMax)
• Deep understanding of UTM tracking, GA4, and CRM integration (HubSpot preferred)
• Advanced skills in spreadsheets (pivot tables, formulas, charts)
• Comfortable reporting CPL, CPA, and funnel performance metrics to senior stakeholders
• Experience with emerging platforms (TikTok, Reddit, Quora, Taboola) is a plus
• Experience targeting audiences in Africa, Asia, or the Middle East is a plus

Success Looks Like

• Campaigns consistently deliver qualified leads at or below target CPL
• Reports are clear, accurate, and provide actionable insights
• Data-driven testing drives improved creative, targeting, and bidding strategies
• New channels are tested methodically and scaled based on performance

If you’re ready to combine your performance marketing expertise with a mission that matters, we’d love to hear from you.