Role Overview

The Creative Strategist – Performance Marketing owns the creative intelligence system that powers Nexford’s paid acquisition efforts across digital channels.

As creative becomes the primary driver of performance, this role ensures that every creative asset is intentionally selected, strategically deployed, and continuously improved using data, audience insight, and funnel-stage objectives.

This is not a design role and not a media buying role. It is a creative strategy and optimization role focused on building repeatable, insight-led creative systems that compound performance over time.

The role sits within the Performance Marketing team and works closely with the Performance Marketing Executive, country teams, and central creative resources.

Key Responsibilities

Creative Strategy & System Ownership

• Own creative strategy for paid acquisition across platforms including Meta, LinkedIn, TikTok, Google, and test channels
• Develop, maintain, and evolve Nexford’s creative taxonomy across funnel stages, audiences, formats, and messaging angles
• Own a living ad guidelines document that is continuously updated based on performance learnings
• Ensure all creative selection is intentional and aligned to funnel stage and audience motivation
  

Creative Intelligence, AI & Performance Translation

• Analyse creative performance data to identify patterns, drivers, and root causes of success
• Translate insights into clear creative hypotheses, concepts, and structured testing plans
• Use AI tools to accelerate analysis, asset review, tagging, insight extraction, and briefing processes
• Actively mine large video and image libraries to extract high-performing moments and assets for paid use

Creative Development & Workflow Management

• Audit existing content from country teams and central marketing for paid performance suitability
• Produce clear, commercially grounded creative briefs informed by data and insight
• Manage creative workflows end-to-end including briefing, feedback, iteration, and delivery timelines

Performance Collaboration & Optimization

• Partner closely with the Performance Marketing Executive to identify scalable concepts, iterate winners, and pause underperforming assets
• Monitor creative performance across platforms and ensure learnings feed directly into future production

Consistency & Cross-Channel Alignment

• Ensure narrative and visual consistency across ads, landing pages, emails, and other learner touchpoints
• Maintain creative diversity without sacrificing strategic clarity or brand coherence

Required Qualifications

• Experience working on multi-market campaigns is essential
• Experience in performance marketing, paid media, or a closely related role
• Strong understanding of how creative strategy influences performance outcomes
• Proven ability to analyse data and translate insights into creative direction
• Hands-on experience using AI tools to improve efficiency, scale learning, or systematise workflows
• Experience working cross-functionally with creative, marketing, and regional teams

Preferred Qualifications

• Familiarity with in-platform creative optimization frameworks
• Ability to make light creative edits using AI-enabled tools
• Experience operating in fast-paced or high-growth environments
  

Key Competencies

• Systems and strategic thinking
• Strong analytical and performance mindset
• High attention to detail and creative intentionality
• Clear written and verbal communication

Role Fit

This role is ideal for someone who thrives at the intersection of data, creativity, and execution, and who is motivated by building repeatable systems rather than relying on one-off wins.